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MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) (New, Engaging Titles from 4LTR Press)
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Product details
Series: New, Engaging Titles from 4LTR Press
Paperback: 352 pages
Publisher: Cengage Learning; 4 edition (January 1, 2013)
Language: English
ISBN-10: 1133629385
ISBN-13: 978-1133629382
Product Dimensions:
8.5 x 0.5 x 10.5 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
38 customer reviews
Amazon Best Sellers Rank:
#254,664 in Books (See Top 100 in Books)
It's probably the best textbook I have used. The information is presented in a concise and clear manner that reduces the repetitive drivel I am accustomed to finding in texts such as this. A very usual book and one of few that I found I wanted to hold on to for future reference.
Very easy to understand.
Nice product.
Very good graduate level Marketing book, well written. Online Cengage notes are a great benefit.
Concise marketing planning guide, great graphics and interesting articles.
book did not have access code as stated
Not really the best of books for covering this subject, but had to have it for a class.
Good book, required for my marketing class.
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