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Affiliate Program Management: An Hour a Day
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Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.
Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Product details
Paperback: 460 pages
Publisher: Sybex; 1 edition (April 12, 2011)
Language: English
ISBN-10: 9780470651735
ISBN-13: 978-0470651735
ASIN: 0470651733
Product Dimensions:
7.3 x 1.1 x 9.2 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
123 customer reviews
Amazon Best Sellers Rank:
#429,851 in Books (See Top 100 in Books)
I am relatively new to performance marketing, and we signed with a major affiliate network (as an advertiser)... Once I realized there was so much more to know than what the network was sharing with me, I started asking questions. I joined message boards, I started reaching out to OPMs, and everyone I spoke with suggested that I read Geno's book. Well, that was a no-brainer.I read the book in 1-1/2 sittings. I bought the kindle edition (and for this book, the ability to copy/paste and go to links provided are invaluable). I am fortunate that I read this BEFORE we launched. Geno helped me clarify auto-responder emails, program details and the MOST IMPORTANT terms & conditions...I bought the book on a Friday evening, by Saturday night (after a marathon read) my program had the look and feel of an established program.When the launch team at my "major network" saw what I did over the weekend, they assumed I hired a veteran OPM.Well -- buy the book, and you will get the same advice.On the show floor at Affiliate Summit in Philly (August 2013), veteran OPM after the next industry luminary had nothing but praise for this book -- and when they saw my program, they acknowledged that the concepts that I learned from this book were already paying off.EVEN IF you are going to hire a veteran OPM -- read the book and understand the industry. The network "university" or help centers will give you some very useful education. This is a non-biased and honest approach to the path to affiliate (advertiser) success.Just buy the book, read it, and do what Geno says.
In Geno Prussakov's definitive book, AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY, the author cogently brings into focus the fantastic opportunities today's marketers have for entering, surviving and profiting in the growing world of performance-based, affiliate-fueled, on-line marketing. What's more, Prussakov lays out for marketers a step-by-step blueprint of what to do, when to do it, and how to do it. This is the dedicated subject matter of this excellent book.In every age new business models emerge, complete with challenges and rewards. The current business model requires a deep footprint in all things digital on multiple platforms. Merchants of products, information, services, etc. will find new customers and incremental sales by engaging in business relationships on-line with literally thousands and thousands of independent entrepreneurs, affiliates, who have created niche websites that can offer any and all wares a seller has available -- in exchange for paid commissions for performance that generates sales, leads, etc.Retailers, merchants, sellers, vendors, marketers this is the one book for you. Learn the secrets, strategies and pathways to additional profits by effectively managing an affiliate marketing program from a true expert in the field, Geno Prussakov and his illuminating book AFFILIATE PROGRAM MANAGEMENT: AN HOUR A DAY.
I'm new to Affiliate Marketing, this book is teaching me things that I would have otherwise failed at and learned the hard way
Whether you are an affiliate marketer, affiliate program manager as an OPM or with a network, this book is a must read. PERIOD! I expect that if it has not already happened, this book will end up on the reading list of every MBA marketing curriculum. So you better get it now before it starts commanding a textbook price. No, really,this book is seriously underpriced and is one of the best educational values in the affiliate marketing space. Geno Prussakov is a highly respected member of the affiliate marketing community and an internationally recognized expert in the field. His writing style is clear and precise without being intellectually overbearing. Though I have never met or spoken with Geno, I hope to be able to "pick his brain" in the not too distant future. This is not a book on Affiliate Program Management theory. It is a hands on practical guide.My only concern is that the title is somewhat misleading and to some extent demeaning to the treatise. What I believe Geno is trying to convey is to not treat this book as an intellectual exercise, but as a disciplined process guide to initiating an affiliate program. I just think that the "Hour A Day" part could have been improved upon to give a more accurate and enticing impression.Other than that, this is a book that is destined to become a staple read in the industry - a classic.
I typically find books that I need to read for work, well, dull. Pedantic, even. And for the most part, I find they offer advice so generic that they do me little practical good. But this book was different. From the first chapter, I got great tips and ideas to help me manage a piece of business that was thrown abruptly in my lap. And every chapter thereafter served me just as well. The book is easily understood even by complete rubes like me, well-organized, and absolutely chock full of insightful info and tactics. My affiliate program is now well on its way to a great success, and I owe it all to Geno Prussakov. If you only read one book on Affiliate Marketing, this should be it (and frankly, after reading this one, I don't feel like I need to read another!).
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